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NYC DOT Launches Reckless Driving Ad Campaign

Posted By David Hernandez || January 29, 2014


slowReckless driving is a serious problem in New York, tragically taking the lives of countless pedestrians, bicyclists, and motorists. According to the New York City Department of Transportation, reckless driving accounts for 40 percent of all fatalities in NYC car crashes.

Drivers who operate their vehicle negligently or carelessly by speeding, failing to yield to pedestrians, or moving their attention elsewhere, put all of us at risk.

As a car accident attorney in Brooklyn, New York, I unfortunately see the ugly end to reckless driving. That’s why I was so encouraged to see the NYC DOT taking action against this terrible epidemic.

The NYC DOT is launching a new ad campaign to combat dangerous driving. I can certainly say that it captures the true impact of reckless driving. The campaign uses images of grieving family members at the fatal crash sites of their loved ones, asking other New Yorkers to drive with caution.

One such ad features Audrey Anderson, whose 14-year-old son was killed riding his bicycle on Shorefront Parkway. It was her only son, who was heading home one evening before being hit from behind by an SUV.

Another ad shows David Shephard, whose fiancée was killed after a long day of Black Friday shopping. She was struck by a vehicle at the crosswalk on Baychester Avenue. The driver sped away, leaving the fatally wounded woman and all her shopping bags on the road.

I hope that these stories, among others, will convey to New Yorkers the immense costs reckless driving can have. From all the attorneys at the Law Offices of David J. Hernandez & Associates, we ask that you please driver carefully to avoid car accidents, always looking out for pedestrians and bicyclists.